USE CASE:

Understanding Survey Respondents

A health and wellness brand found itself at a crucial juncture in its growth. The founder recognized the need for deeper insights into their customer base after sending out 6,000 surveys to assess satisfaction with various health initiatives.

To tackle this challenge, they partnered with Digital Fortythree to visualize this data. The team analyzed the survey responses, using data visualization to identify key insights.

The findings revealed:

1. Varied satisfaction levels: High satisfaction with nutrition and fitness programs, but room for improvement in digital health tools and coaching services.

2. Clear customer preferences: Strong interest in weight management, HIIT workouts, and daily engagement with wellness apps.

3. Untapped potential: Opportunities in holistic nutrition, mind-body wellness, and personalized health tracking.

Armed with these insights, the analytics team recommended a unique approach to enhance digital offerings, integrate personalized programs, and launch targeted marketing campaigns. The strategy aims to improve CSAT scores by 20 basis points across all initiatives, focusing on lower-performing services. Digital Fortythree was tasked with developing a comprehensive KPI dashboard to track user engagement, monitor program adoption, measure marketing impact, and analyze usage patterns. This data-driven approach seeks to optimize services continuously, improving customer satisfaction and health outcomes.

The dashboard below offers a preview of the exploratory analysis conducted to extract key insights that supported and informed our strategic decision-making.